Branding

King Fresh Coffee

King Fresh Coffee is a start-up coffee vendor based in Bristol. We were asked to give their current logo a fresh new look with bags of energy to appeal to Bristolian consumers. Environmentally conscious solutions were also important to King Fresh.

The new identity features a crown formed from a liquid splash in a coffee cup. We chose the font Timmins NY for the brand which has some interesting connections to Bristol and coffee! The font was designed in New York, the birthplace of coffee-to-go and graffiti. Incidentally the designer (Matt Willey) is from Bristol and lives in NYC. In true Bristolian style the cost of the typeface goes to charity (see BuyFontsSaveLives to find out more). We created assets in a range of bright colours for King Fresh that could be used across multiple platforms from social media to merchandise.