Theory of Change
COMPASS
COMPASS is a non-profit organisation based in Portland, Oregon USA, which supports scientists to be more effective communicators, helping them connect to powerful networks especially in policymaking and the media.
Our brief was to create an attractive and visually compelling “Theory of Change” document, which could be presented to the charity’s potential funders. We started by taking the COMPASS logo and turned it into a flexible, graphic tool, making visual puns and picture frames: in this way we were able to tell their story. This visual interpretation together with additional illustrations has helped reinforce their brand in a smart and contemporary way. The finished designs will be used in print, online and in presentations.
“We are so pleased with what you have done. Thanks so much.”
“We are so pleased with what you have done. Thanks so much.”
– Brooke Smith, COMPASS Executive Director