Into Latin America

Into Latin America organises bespoke trips to Central and Southern America, exploring everywhere from the jungles of Costa Rica to the icy realms of Antarctica. Keen to update their current branding the company got in touch with us to design a new logo.

The new identity incorporates the image of a humming bird, which has been updated from the original bird element (a motmot) and inspired by the colours and patterns of Latin America — bright green and orange were used in the design. There are two versions of the identity: the main logo, which includes typography and a smaller version, which can be used as a stamp on different platforms and promotional materials.